luxury real estate for sale Morganton, United States

European-Inspired Mountain Luxury in Morganton, Georgia European-inspired architecture meets refined mountain living in this stunning 2026 new construction home, beautifully situated on 2.29 acres of flat, usable land with breathtaking year-round mountain views from nearly every room! Thoughtfully designed with an emphasis on timeless craftsmanship and sophisticated finishes, this distinctive residence showcases striking architectural details, natural stone accents, gorgeous solid wood flooring, and a warm, inviting atmosphere throughout. The beautifully appointed kitchen features elegant cabinetry, a contrasting stained island, quartz countertops, and a statement 36-inch range and hood. Generously proportioned bedrooms, exceptionally spacious closets, and abundant storage offer a level of comfort and functionality rarely found in mountain homes. The primary suite is a true retreat, featuring soaring windows, elegant chandeliers suspended within the dramatic window gable, a beautifully appointed ensuite bath, and an exceptionally spacious walk-in closet that rivals the size of an additional room. The bathrooms feature beautiful finishes, quartz countertops, including an oversized tiled walk-in shower upstairs. With over 700 square feet of decking, the home’s outdoor living spaces provide the perfect setting to take in the surrounding mountain scenery, entertain guests, or simply enjoy the peaceful natural surroundings. The expansive, standing-height crawlspace offers substantial additional storage. Located at the end of a quiet road within a gated community, the property enjoys privacy, paved access, and an exceptionally rare combination of usable acreage and year-round mountain views. A beautiful balance of European-inspired elegance and modern mountain character, this exceptional home offers the space, privacy, and craftsmanship to enjoy North Georgia living at its finest.

Imagine winding along the shady, gently sloping driveway as you approach the pinnacle, which suddenly opens into the most spectacular long-range views! This enchanted home sits perched on the right, offering numerous areas to relax, unwind, and take in the refreshing beauty of the mountains and three-state views. These 17+ unrestricted acres provide a fabulous opportunity for private full-time living, an amazing mountain getaway, or endless possibilities for a family compound, vacation rental, and even multiple sites for tiny homes or yurts. Create hiking trails, connect with nature, and enjoy unforgettable time with family and friends. The timeless home offers fabulous views from the living and dining areas, a large kitchen with sunroom/breakfast area, two bedrooms, a full bath, and the laundry closet on the main level. Charming tongue-and-groove ceilings and a stone fireplace add to the allure. The expansive upstairs offers a large and open living area with a full bath. There is plenty of room for crafts, an office, media, sleeping, and more, with windows and a balcony granting access to the stunning surroundings. There is also unfinished basement space for ample storage. Outside, the deck offers covered and uncovered areas to soak in the glorious sights and sounds of nature. There is a quaint storage shed that has been expanded to provide covered outdoor enjoyment, along with a cozy firepit for those crisp mountain nights under a starry sky. A must-see property you won't want to leave! Convenient to Blairsville, Blue Ridge, and Murphy for all your shopping and dining pleasures, along with all the joys of mountain living, including hiking, fishing, kayaking and boating, wineries and vineyards, antiquing, and so much more!

Where untamed mountain beauty meets modern luxury, this extraordinary 60±-acre estate bordering the US National Forest offers a rare blend of serenity, adventure, and seclusion. Rolling meadows, a stocked pond, meandering creek, and natural waterfall create a breathtaking setting for this private mountain retreat. Designed for entertaining and relaxation, the contemporary rustic lodge features four luxurious bedroom suites, two living areas, a game room, and an expansive office overlooking the meadow. Thoughtful finishes include painted tongue-and-groove walls and ceilings, rough-sawn cabinetry, walls of glass, Carrera marble ensuite baths, a dramatic stone fireplace, and a gourmet kitchen with an elegant butler’s pantry and eat-in island. The impressive 1,110-square-foot party porch features soaring 24-foot rooflines, a masonry fireplace, and a gourmet outdoor kitchen. The terrace level opens to a stone patio, heated pool, jacuzzi, and convenient poolside kitchen with beverage cooler and wet bar. At the property's highest point, a transformed hunter’s blind serves as a unique gathering pavilion with sweeping mountain views, a massive fire pit, and half bath—perfect for unforgettable sunsets and starlit evenings. Additional improvements include an unfinished approximately 4,000-square-foot barn with power and plumbing, two pole barns, and a three-bay car barn. Multiple potential homesites, a fully gated entrance, and a whole-house generator add versatility, convenience, and peace of mind. Whether envisioned as a private family compound, outdoor adventure retreat, investment property, or luxury rental destination, this remarkable estate offers exceptional acreage, resort-style amenities, architectural character, and direct adjacency to the US National Forest. A rare opportunity to create an extraordinary mountain legacy where luxury, privacy, and nature converge.

Set on 6.91 beautiful acres with gorgeous grassy grounds and mountain views, this Craftsman-style home offers spacious main-level living, incredible outdoor spaces, and room to make it your own. The open-concept kitchen and living area serves as the heart of the home, featuring a fireplace flanked by custom built-ins and plenty of space for gathering. A large pantry, laundry room, and convenient half bath are also located on the main level. The primary suite is located on the main floor and features a spacious walk-in closet and en suite bath with a soaking tub, tile shower, and large vanity. Three additional bedrooms and a full bath are also located on the main level, making the floor plan ideal for family and guests. Upstairs, a spacious loft offers even more flexibility and could easily serve as an additional bedroom, guest suite, office, or bonus room, complete with its own full bath and access to generous attic storage. The unfinished basement is a blank canvas ready for future expansion, with some plumbing and stub-outs already in place. Walk directly out from the basement to the pool and fire pit, creating the perfect setting for outdoor entertaining. A screened porch overlooking the grounds provides another inviting space to relax, with steps leading directly to the pool area. Additional features include an attached garage as well as a detached garage offering excellent storage for tractors, SXS, lawn equipment, and more. With 6.91 acres, expansive grassy grounds, mountain views, a private pool, and abundant indoor and outdoor living space, this property offers the space and versatility to enjoy mountain living both inside and out.

Tucked into a sere wooded setting in the North Georgia mountains, 48 Woodleaf Road offers a peaceful retreat with comfortable spaces designed for everyday living and relaxing mountain getaways. This inviting three bedroom, two and a half bath home features a desirable main-level primary suite and main-level laundry for added convenience. Step outside to the spacious porch where the surrounding trees create a beautiful backdrop for morning coffee, quiet afternoons, and evenings spent enjoying the mountain air. The walk-out basement adds even more versatility with a wet bar and additional space for entertaining, gathering, or creating the perfect fame or media area. A carport provides convenient covered parking. Whether you're searching or a full-time mountain home or a relaxing North Georgia escape, this Morganton property offers the peaceful setting and easygoing lifestyle you've been looking for.

Experience laidback luxury in this quintessential two-story creekside cabin, perfectly blending rustic warmth with refined, contemporary style. Nestled in a quiet gated community just minutes from Downtown Blue Ridge, Lake Blue Ridge, and Lake Nottely, The Brook offers the ideal balance of privacy and proximity. The open-concept living area showcases soaring cathedral ceilings, a grand stacked-stone fireplace, and walls of glass that open to a sprawling wraparound porch overlooking lush meadows and a rushing creek. Outdoor living shines with a large fire pit along the water's edge, a private hot tub area, and an additional stone fireplace on the party deck. The home features two luxurious king suites on the main level with spa-inspired baths, including walk-in tile showers and a vessel soaking tub. The upper-level sleeping loft serves as a third suite with its own ensuite bath, office workspace, and Juliette balcony with creek and meadow views. A gourmet kitchen anchors the heart of the home, complete with an eat-in island, bar area with beverage fridge, and coffee bar with Nespresso. Designer finishes, natural hardwoods, and upscale furnishings throughout create an effortless sense of comfort and sophistication. Additional features include a Level 2 EV charger and easy access via all paved roads. Whether as a full-time residence, vacation retreat, or high-performing short-term rental, The Brook captures the essence of modern mountain living.

Experience elevated mountain living in this exceptional new construction home ideally located between Blue Ridge and Blairsville. Thoughtfully designed with upscale finishes and quality craftsmanship throughout, 383 Rustic Barn Trail offers four bedrooms, three bathrooms, and a spacious layout built for both everyday comfort and entertaining. The main level features a luxurious primary suite along with an additional guest bedroom, while the finished lower level offers incredible flexibility with soaring 10-foot ceilings, additional living space, and laundry hookups on both levels for convenience. You’ll love the attention to detail including eight-foot doors throughout, upgraded appliances, epoxy garage floors, vented fireplaces, and high-end finishes that create a refined yet inviting atmosphere. Enjoy outdoor living from the covered front and back porches. Three separate HVAC zones for maximum comfort and efficiency. A concrete driveway will complete the property, and buyers will appreciate the extensive list of upgrades that set this home apart. Perfectly positioned near shopping, dining, outdoor recreation, and all the charm of the North Georgia mountains, this stunning new home delivers luxury, functionality, and location in one beautiful package. Some images may contain virtual staging or digital enhancements.

Perched among the treetops with breathtaking year round mountain views, this authentic log cabin delivers the mountain getaway guests dream about. Whether you're searching for a personal retreat, a second home, or a proven income producing investment, this fully furnished cabin is ready to enjoy from day one. Step inside and be welcomed by soaring vaulted ceilings, exposed beams, warm wood finishes, and a stunning stone fireplace that creates the perfect cozy mountain atmosphere. The open concept living, dining, and kitchen area is ideal for gathering after a day of hiking, exploring, or simply enjoying the beauty of Blue Ridge. The main level features a comfortable bedroom and full bath, while the loft provides additional sleeping space for family and guests. Expansive windows and glass doors frame the mountain scenery and fill the home with natural light. Outside, the oversized screened porch may become your favorite room in the house. Enjoy morning coffee while watching the sunrise over the mountains, spend afternoons listening to the sounds of nature, and unwind in the evening as the sky changes colors across the ridge lines. The lower level deck features a hot tub perfectly positioned for relaxing beneath the stars. A large unfinished basement offers endless possibilities for future expansion, including a game room, theater, bunk room, additional bedrooms, or recreation space allowing you to increase both enjoyment and rental potential. Currently operating as a successful vacation rental and being offered fully furnished, this turnkey mountain retreat combines rustic charm, spectacular views, and investment opportunity in one unforgettable package.

A remarkable mountain retreat where thoughtful reinvention meets timeless natural beauty. Originally built as an 800-square-foot cabin in 2000, the property was completely redesigned and rebuilt in 2012, transforming into an impressive 5,200-square-foot residence featuring four bedrooms and four-and-a-half baths. In 2016, a separate 2,000-square-foot guest house was added, offering two additional bedrooms and two baths. Every detail reflects a commitment to quality, comfort, and modern living, with custom craftsmanship and updated systems throughout. The finished terrace level functions as a private residence of its own, creating exceptional flexibility for multigenerational living or hosting guests. Outdoor living is equally extraordinary, highlighted by a dramatic 26-foot stone waterfall, meandering stone walkways, seasonal mountain views, and a generous 40-by-30-foot screened porch designed for year-round enjoyment. Two interior fireplaces and an inviting outdoor fire pit create warm gathering spaces in every season, while a dedicated fitness room and game room offer room to unwind and entertain. A finished four-car garage is complemented by a detached barn with power, ideal for additional vehicle and boat storage. Paved access provides convenient year-round arrival, while the absence of an HOA offers added freedom and flexibility. With Deerbird Stables and the Chattahoochee National Forest within walking distance, this distinctive estate offers a rare combination of privacy, versatility, and access to the outdoor lifestyle that makes the North Georgia mountains so extraordinary.

Welcome to this brand-new modern rustic retreat, ideally situated just minutes from Lake Blue Ridge and downtown shopping and dining. Designed for elevated mountain living, this distinctive residence showcases an open-concept main level accented by rustic beams, refined finishes and a striking electric stone fireplace. The kitchen is truly a showpiece, featuring sophisticated blue cabinetry, stainless-steel appliances and beautifully appointed tile work. The main level includes a convenient powder room. The top-level primary suite offers a private sanctuary with its own electric fireplace, custom built-in closets and a luxurious bathroom complete with marble shower and soaking tub. On the lower level, a welcoming guest suite includes a convenient wine refrigerator and an exquisite bathroom highlighted by a metal ceiling and beautiful tile shower. Nickel-gap ceiling details add warmth and character throughout the home. Multiple spaces invite effortless outdoor enjoyment, including a screened-in, main-level deck and a lower-level screened porch with a gas-log fireplace. Just outside, a private hot tub offers the perfect place to unwind beneath the mountain skies. Whether envisioned as a full-time residence, a luxurious mountain escape or a high-performing investment property, this exceptional home delivers an enviable combination of style, comfort and prime location. Your mountain-and-lake lifestyle awaits.

Privately positioned on four unrestricted acres, this exceptional mountain retreat captures breathtaking layered panoramic views that stretch for miles—offering a rare blend of privacy, elevation and effortless access just minutes from downtown Blue Ridge. Thoughtfully designed with nearly 4,000 square feet of finished living space, the low-maintenance exterior and refined construction create a true lock-and-leave luxury experience ideal for full-time living or a high-performing investment. Inside, soaring ceilings and a dramatic floor-to-ceiling stone fireplace anchor the open-concept great room, seamlessly flowing into expansive outdoor living spaces designed to frame unforgettable sunrise vistas. The five-bedroom, four-bath, two office, and bonus room layout spans multiple levels, including a fully finished walk-out terrace level, providing ample space for entertaining, relaxation and multigenerational living. Surrounded by natural beauty and frequented by local wildlife, this property delivers a serene North Georgia mountain setting without compromise—unrestricted with no HOA, and perfectly suited as a private retreat, second home or income-producing short-term rental in one of the region’s most sought-after destinations.

Over $100,000 in projected annual rental revenue! Welcome to Stags Manor, an extraordinary rustic-contemporary retreat overlooking panoramic layered mountain views, protected U.S. National Forest land and unforgettable North Georgia sunsets. Designed for elevated mountain living, the open-concept interior showcases a gourmet kitchen with Viking appliances, custom concrete countertops, artisan stonework, an oversized island and spacious dining area, all centered around a dramatic four-sided fireplace. Glass sliders open to an expansive covered deck with a linear fire table, grilling station, comfortable lounge areas and endless views. The upper-level primary suite features private laundry, a coffee and wine bar, office space and generous custom storage. On the terrace level, a spacious bunk room, fireplace, full bath and gaming area open to a private patio with a hot tub. The finished two-car garage offers an additional game room, media lounge and den, while a private bedroom suite above includes a kitchenette. Offered fully furnished with designer lighting, upscale décor and an exceptional finishes package, this remarkable property also features a concrete driveway and easy access to premier hiking and biking trails, the Toccoa River and Lake Blue Ridge—an ideal full-time residence, luxurious getaway or income-producing mountain retreat.

Perched high above the North Georgia mountains just minutes from Lake Nottely and Lake Blue Ridge, this newly completed contemporary rustic chalet captures the essence of elevated mountain living with breathtaking year-round panoramic layered mountain views and unforgettable sunset skies. Designed to blur the lines between indoors and out, soaring walls of glass and expansive sliding doors frame the endless ridgelines while flooding the home with natural light. The open-concept main level is anchored by a dramatic floor-to-ceiling stone fireplace and a gourmet chef's kitchen with premium finishes, seamlessly flowing into a spacious dining area made for gathering. Upstairs, two luxurious bedroom suites offer spa-inspired baths that create a private retreat after a day on the lake or trails. The terrace level is designed for entertaining with a spacious den, game area, custom wet bar, laundry room, and two additional bedrooms sharing a beautifully appointed bath. Outside, sprawling decks embrace the spectacular scenery, while both the main-level and terrace-level party porches feature towering stone fireplaces that invite year-round enjoyment. Offered fully furnished and completely turnkey, this exceptional mountain escape delivers luxury, comfort, and unforgettable views in one of Morganton's most sought-after locations.

Tucked away on 8.52+/- unrestricted acres in Morganton, this McNelley Drive property offers a rare blend of privacy, recreation, and convenience with no HOA. A private road is already in place, guiding you through gently rolling terrain with mountain views and a layout ready for your vision. The land is equipped with county water, electricity, and high-speed fiber internet at the property. At its center, a private spring-fed lake with a metal dock creates a standout feature—perfect for relaxing, fishing, or enjoying the natural setting—while two creeks flow through the property, enhancing both beauty and usability. Established walking trails wind throughout, complemented by two custom mountain biking trails complete with ramps and jumps for a truly unique, adventure-driven setting. Whether you are planning a private mountain estate, recreational retreat, family compound, or investment opportunity, this property offers unmatched flexibility and character just minutes from Blue Ridge and Lake Blue Ridge, providing easy access to dining, shopping, and outdoor activities while maintaining total freedom and seclusion.

Immaculately maintained and rich with authentic mountain character, 214 Ethan Wilson Way is a private North Georgia retreat offering three levels of living, beautiful mountain views, and an exceptionally gentle, usable setting. Warm tongue-and-groove interiors and hardwood floors create an inviting atmosphere, while the living room is anchored by a handsome stone fireplace with doors opening to sprawling wraparound decks. The gourmet kitchen features stainless steel appliances and flows effortlessly into the living spaces, while a spacious all-season sunroom captures the surrounding mountain scenery. Three bedrooms and two baths provide comfortable accommodations, with a full unfinished terrace level and pull-under garage offering tremendous potential for a future game room, bunk room, additional bath, or expanded living space. A rare highlight is the detached RV and multi-car garage, accommodating up to four vehicles with a substantial storage attic above. Outside, a rolling meadow, garden area, mature landscaping, fire pit patio, gentle backyard, and remarkable privacy create an idyllic mountain setting-all with easy access just minutes from Lake Blue Ridge and Downtown Blue Ridge.

**Where lake adventures meet mountain luxury, this exceptional Mountain Modern retreat is perfectly positioned within walking distance of Lake Blue Ridge and the Lakewood Landing Public Boat Ramp.** Designed for entertaining, the open-concept main level features soaring ceilings, warm wood floors, a dramatic wall of windows, and a cozy gas log fireplace. The spacious kitchen and dining area is the heart of the home, complete with stainless steel appliances, granite countertops, and plenty of space to gather after a day on the lake. The main level offers a luxurious primary suite with double vanities and a walk-in shower, a second en-suite guest bedroom, plus a convenient laundry room and pantry. The terrace level is all about fun and relaxation. An oversized covered party porch creates the perfect setting for game nights, outdoor entertaining, or simply unwinding in the hot tub or private sauna after a day of boating, fishing, or hiking. Guests will love the private-entry en-suite featuring a spacious sitting area, coffee bar, and full bath, creating the ideal retreat for family and friends. Gather around the fire pit for unforgettable evenings under the stars, roast marshmallows, or enjoy your favorite movies in the outdoor movie area-creating the perfect mountain setting for entertaining and making memories that will last a lifetime. Located just minutes from the shopping, dining, breweries, and charm of Downtown Blue Ridge, you'll enjoy easy access to hiking trails, mountain adventures, and endless days on Lake Blue Ridge. Whether you're searching for a full-time residence, a luxury mountain getaway, or a successful short-term rental investment, this exceptional home offers the ultimate Blue Ridge lifestyle-where every day feels like a vacation.

Experience lake living at its finest in this stunning new construction home featuring three bedroom and three bathrooms. Thoughtfully designed with exceptional craftsmanship and upscale finishes throughout, this home offers the perfect blend of rustic charm and modern luxury. Enjoy seasonal lake views from the spacious covered decks while relaxing in the peaceful mountain setting. The open concept floor plan boasts spring ceilings, abundant natural light, and beautiful attention to detail in every room. Whether you are looking for a full-time residence, vacation retreat, or investment property, this home offers the perfect opportunity to enjoy the lake lifestyle-without the waterfront price. Conveniently located with easy access to the lake, dining, shopping, and all the outdoor adventures the North Georgia mountains have to offer. Don't miss out on this one!

Tucked away in a quiet mountain enclave of just five homes, this private cabin offers the perfect blend of rustic charm and modern comfort. The exterior features a beautiful mix of wood siding, stone, and shake accents. Step inside to a galley-style kitchen complete with stainless steel appliances, a farmhouse sink, granite countertops, and granite ledge that extends into the living room—ideal for extra seating or entertaining. The open-concept living area boasts vaulted ceilings and large windows that flood the space with natural light. The main level includes one bedroom and a full bath featuring a double vanity, soaking tub, and a spacious tile shower. Upstairs, a loft provides a great space for a home office or reading nook. A third bedroom with double doors offers flexibility—it can function as an office, library, guest room, or fitness space. A convenient half bath completes the upper level. The terrace level features stained concrete floors, a laundry room, a third full bedroom, and a beautifully tiled bath. Step outside to the covered patio or enjoy the side entertainment area under a vaulted wood pavilion with a real wood-burning fireplace—perfect for gatherings in any season. Interior finishes include a warm mix of wood and sheetrock textures, modern matte black fixtures, and thoughtful design throughout. Whether you’re looking for a full-time home, a second mountain retreat, or an income-producing STR, this property checks all the boxes. Located just 10 minutes to downtown Blue Ridge and 15 minutes to Blairsville, offering easy access to shopping, dining, and outdoor adventures.

Positioned to capture sweeping year-round mountain views and rolling pasture, 315 Blue Berry Ridge is a striking contemporary chalet that seamlessly blends modern design with the natural beauty of North Georgia. Walls of glass and expansive sliding doors frame the landscape, filling the home with light and opening to a sprawling outdoor living deck anchored by a stone fireplace-designed for effortless indoor-outdoor entertaining. The main level offers a refined open-concept layout with a spacious living room, dining area, and a gourmet kitchen outfitted with stainless steel appliances, custom cabinetry, and a generous pantry. A large laundry and mud room provides functional ease with direct access to the detached, finished two-car garage. The primary suite on this level is a private retreat, complete with a spa-inspired en-suite featuring dual vanities, a walk-in tile shower, and a soaking tub. The terrace level is built for gathering and relaxation, offering a substantial den, game area, and full wet bar, along with two additional luxury bedroom suites for guests. Step outside to the walk-out patio where a hot tub and outdoor game area invite you to unwind beneath the mountain skyline. Offered fully furnished, this property is a proven high-performing short-term rental and an exceptional opportunity as a full-time residence, second home, or investment. Ideally located just minutes from Downtown Blue Ridge, Lake Blue Ridge, and endless hiking and biking trails, this is elevated mountain living at its finest.

One of the most remarkable offerings on Lake Blue Ridge begins with the land itself, a rare 6.5± acre lakefront estate that delivers an extraordinary level of privacy, usable space, and shoreline rarely found in this market. Gently rolling terrain, mature trees, and sweeping water and mountain views create a setting that feels both expansive and intimate. With generous acreage surrounding the home and a private dock tucked into a quiet cove, this property offers the kind of seclusion and scale that is nearly impossible to replicate on the lake today. The home has been thoughtfully renovated from top to bottom and is offered fully furnished, creating a seamless, turn-key experience. Warm hardwood floors span the upper level, while the terrace level showcases new luxury vinyl plank flooring selected for both durability and style. Expansive custom windows bathe the bedrooms in natural light and frame postcard-worthy views in nearly every direction. Fresh interior paint, two hand-stacked stone fireplaces, and carefully curated designer furnishings enhance the home’s refined yet relaxed mountain-lake aesthetic. The main living level features three generously sized bedrooms and two beautifully appointed bathrooms. Each bath is finished with custom tile work, including a charming antique clawfoot tub that invites long, unhurried evenings. The primary suite offers a retreat-like experience with double vanities and an oversized spa-style shower designed to feel like a private wellness escape. At the heart of the home, the open-concept kitchen is both grand and welcoming. Custom cabinetry, premium appliances, and ambient under-cabinet lighting create a space equally suited for entertaining and everyday comfort. Whether hosting a gathering or enjoying a quiet evening in, uninterrupted mountain and lake vistas provide a breathtaking backdrop. The terrace level is designed for connection and celebration. A bold black tin ceiling, dramatic rock-accented bar, and stunning live-edge poplar wet bar anchor the space, while oversized windows keep the scenery front and center. A second stone fireplace adds warmth and ambiance, making it ideal for game nights, celebrations, or relaxed evenings by the fire. Outdoors, the property unfolds into a private resort-like setting. An inground pool, fresh landscaping, intentional lighting, and a pergola surrounded by ample seating create inviting spaces for both entertaining and quiet reflection. A gentle grassy slope and driveway lead to your covered private dock — the perfect launch point for lake days set against layered mountain silhouettes. An expansive 30x40 detached shop completes the estate, offering exceptional flexibility for boat storage, RVs, ATVs, workshop space, or creative pursuits. Despite its serene, secluded feel, this rare lakefront property is just minutes from downtown Blue Ridge, putting dining, shopping, and local charm within easy reach. More than a home, it’s a legacy-caliber Lake Blue Ridge estate defined by acreage, craftsmanship, and extraordinary waterfront privacy.